Where is Bet365 based?

Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates . Bet365 is an online gambling company offering sports betting and casino type games.

Will Bet365's investment in the US market pay dividends?

A key theme of Bet365’s revenue report for FY2022-23 was its investment into the US market. Ed Birkin, senior analyst at H2 Gambling Capital, believes this outlay could end up paying dividends. While the most prominent figure in the operator’s report was its £61.2m (€71.0m/$77.6m) loss, Bet365 also recorded significant revenue growth.

Does Bet365 have a market share in the UK?

“We estimate that Bet365 have around 10% market share across the online betting and gaming market in the UK,” Birkin says. “The UK counts for approximately 20% of Bet365’s revenues, so it is a material part of their business. “But putting that into perspective, a 5% decline in the UK would only be a 1% headwind to the group’s total revenues.